Heartland Enterprise Placemaking Grant (HEPG) at a glance
Agency
Enterprise Singapore
Programme
Heartland Enterprise Placemaking Grant
Support type
Co-funding
Current status
Open
Funding
Up to 70% of eligible project costs.
Cap / maximum support
Up to S$14,000 support per project.
What does the scheme support?
Selected community engagement activities, public art, workshops, thematic festivals and other innovative placemaking initiatives in heartland estates.
This profile should be read as a funding and eligibility guide rather than a substitute for the agency's final assessment. The approved scope, support level and claim treatment remain subject to the governing programme terms and the applicant's specific project.
Who can apply?
The business must be registered and incorporated in Singapore, have at least 30% local shareholding, meet the SME size test of group turnover not exceeding S$100 million or group employment not exceeding 200, and own a physical storefront or shop in the heartlands.
How much support is available?
Up to 70% of eligible project costs.
Up to S$14,000 support per project.
What costs can qualify?
Third-party consultancy, hardware/equipment/software, marketing and professional services such as event management, branding, creative work and audit.
Key conditions
Ordinary operating expenditure and common activities such as festive light-ups, bazaars and traditional night markets are not supported. The activity should add differentiated precinct or community value.
For any project where timing matters, applicants should avoid making irreversible commitments before confirming the programme's pre-start requirements. Where the scheme is discretionary or delivered through an appointed partner, the agency or programme partner retains the final decision on eligibility and quantum.
How and when should you apply?
Applicants are directed to Heartland Enterprise Centre Singapore for consultation and application guidance.
Is this scheme relevant to your project?
A strong fit is: A heartland merchant with a differentiated activity that can create measurable footfall, engagement or precinct vibrancy beyond routine promotions.
A weak fit is: Ordinary store operations, routine festive decoration or standard bazaar participation.
How Reeve | R&D supports the scheme
Reeve | R&D can manage the incentive workstream from initial eligibility assessment through project structuring, funding modelling, application preparation, evidence planning, agency interaction and post-award coordination, while the company or eligible applicant remains the formal applicant where required.
Frequently asked questions
What is the current status?
The current verified status is Open as of 7 October 2026. Where the programme is periodic or appointment-led, this does not necessarily mean that a general application window is continuously open.
How much support is available?
Up to 70% of eligible project costs. Up to S$14,000 support per project.
What is the most important eligibility point?
The business must be registered and incorporated in Singapore, have at least 30% local shareholding, meet the SME size test of group turnover not exceeding S$100 million or group employment not exceeding 200, and own a physical storefront or shop in the heartlands.
What should be checked before committing to the project?
The applicant should confirm the live programme terms, pre-start rules, eligible cost categories and any partner, provider, appointment or milestone requirements before signing contracts or incurring supported costs.
Official programme sources
enterprisesg.gov.sg (opens in a new tab)Last verified: 2026-10-01